Pricing — all four tiers
| 256 GB | $1,999 · ~$83.29/mo over 24 mo · lease from ~$57.99/mo with Apple Upgrade |
|---|---|
| 512 GB | $2,199 (+$200) |
| 1 TB | $2,599 (+$400) |
| 2 TB | $3,199 (+$600) — first 2 TB iPhone ever |
Key dates
| Pre-order | Friday, October 16 at 5:00 AM Pacific — that's 8 AM ET, 1 PM UK |
|---|---|
| In stores / shipping | Friday, October 23 |
First-generation Apple products sell out of early stock fast — Vision Pro and AirPods Max both slipped to multi-week backorders within hours. If you want launch week, be on the store at 5:00 AM PT with your payment and carrier details already saved.
Which storage to buy
- 256 GB — the honest default. If your current phone uses under 200 GB, this is the pick. Cloud photos + streaming make 256 GB workable for most people.
- 512 GB — the Duo-appropriate tier. This device invites big files: 48MP photos, 7.6-inch video editing, downloaded shows for that screen. If you'll actually use it as a mini tablet, 512 GB is the sweet spot.
- 1 TB+ — only for video shooters offloading constantly or large offline libraries. The $600 jump to 2 TB buys a lot of iCloud.
Ways to pay less
- Trade in — your current phone is worth $300–800 toward it. Where to get the most.
- Carrier promos — expect trade-in bill-credit deals at pre-order; good value if you're staying put 24–36 months.
- Don't forget the accessories budget — a hinge-protecting case and possibly coverage are part of the real price.
FAQ
Which iPhone Duo storage tier should I buy?
256 GB fits most buyers. 1 TB if you shoot a lot of video on the inner display. The $3,199 2 TB model is for people who already fill their phones.
Will the iPhone Duo price drop?
Not soon — first-gen Apple flagships hold MSRP until the next generation. The realistic discounts are carrier bill-credit promos around pre-order week.